What the purpose of a home page? What communication design pattern applies to the home page?
There is a misconception amoungst many that the home page of a website is the gateway to your website.
The Purpose of the Home Page
Here are the three most important things...
1. Communicate the key points about the value proposition of your business.
2. Encourage visitors take an action (buy, sign-up, book an appointment, etc)
3. Guide visitors to other pages for more details (learn more, etc)